FOX Israel's leading fashion brand, offers basic casual fashion for the entire family: men, women, children, and babies. We are committed to continuing to surprise and excite our customers time...Read more

FOX Israel's leading fashion brand, offers basic casual fashion for the entire family: men, women, children, and babies. We are committed to continuing to surprise and excite our customers time and time again, but, most of all, to provide the best daily solution to their lifestyles. At FOX, we have long understood that there is no substitute for comfort, simplicity, and authenticity. In the end, we all love to wear comfortable clothes and feel good about ourselves without trying too hard.

Even though the Israeli fashion market is among the most competitive and dynamic in the world, FOX continues to maintain its status as Israel's largest chain of clothing stores and most successful international fashion chain with approximately 250 stores in 15 countries worldwide – and more is yet to come.

FOX has always had the most successful basic casual brand in Israel. Recently, we have strengthened its position in the basic category with a wide variety of new items. We make sure that our customers are able to choose from an excellent selection of items available in many colors and designs at extremely reasonable prices. At FOX, we believe that BASIC IS BEAUTIFUL.

In 2004, FOX entered the international market with the opening of its flagship store in Singapore.

Since then, about 250 points of sale, mostly operated by franchisers who also sell other leading brands have opened around the world.

In 2006, the FOX chain broadened its international standing by establishing stores in Russia that are directly operated in partnership with entrepreneur Lev Leviev. The visual design, fashion collections, and operations of these stores are all identical to those of Israeli stores, and include FOX brand women’s, men’s, children’s, and babies' clothing.

As of 2011, FOX has some 250 sales points in more than 15 countries:

Puerto Rico, Panama, Germany, Moldova, Mongolia, Bulgaria, Kazakhstan, Thailand, the Philippines, Singapore, Cyprus, Romania, Serbia, Russia and Spain.

Etya Shoham, the energetic owner of Finally-XXL Lingerie and Nightwear, wife and mother of five, founded her company three years ago and revolutionized the Israeli market. With Finally, Etya has put an end to the idea of boring and “only...Read more

Etya Shoham, the energetic owner of Finally-XXL Lingerie and Nightwear, wife and mother of five, founded her company three years ago and revolutionized the Israeli market. With Finally, Etya has put an end to the idea of boring and “only functional” lingerie and started producing in a size range of 0X to 7X. Her plus size collection was exactly corresponding to the expectations of her well endowed clients: fashionable and exclusive materials, flattering and sensual styles, out of the ordinary and most important, real plus sizes lingerie!
Etya has presented her collection with beautiful and full figured models, just as she wished to see her clients wearing plus size lingerie. Her impact has echoed through the media and contributed Finally’s popularity. The control of every step in production of Finally-lingerie is as important as using fabrics according to high European standards.