In order to master the field of vitality and better the quality of human life, Create unique moments and magnify the sense of existence, Generate brilliant products Aimed at promoting a healthier lifestyle. Produce 360 degrees solutions and cover all possible...Read more

In order to master the field of vitality and better the quality of human life, Create unique moments and magnify the sense of existence, Generate brilliant products Aimed at promoting a healthier lifestyle. Produce 360 degrees solutions and cover all possible angles.
We embrace creativity and generate new connections

We consist of 3 companies:

• F&C Licorice - Licorice Flavor Extracts Division
  Since 1962
• Fitness R Us - Herbal Remedies Division
  Since 1982
• Karmat Coating Industries - Micro Encapsulation Solutions Division
  Since 1993.

They complete each other Integrating their knowledge, Collaborating to generate common growth Contributing to a mutual development as one group, as a whole system of power to move things to facilitate innovations.
To work with you and for you

F&C Licorice Profile

It's all about natural ingredients

Manufacturing, supplying and distributing licorice extracts worldwide to major tobacco, confectionery and pharmaceutical industries

F&C Licorice, The Licorice Flavor Extracts Division, provides first hand, secure and consistent supply of superior quality licorice roots, obtained from reliable sources. We also maintain large inventory of finished goods and provide top logistic services.

About 50 years of existence…

Offer knowledge and experience
Of a well established company
Leading the Licorice flavors field

Many more years to come…

We are still young and growing
Full of organic vigor and energy
Thrilled with the possibilities of life
Trying to find an essence
Taking part in something bigger
Promoting our customers
Planting a future together

Towards a healthier life style

Fitness R Us

Fitness R Us - Herbal Remedies Division, produces the highest quality of all natural flavors by meeting the changing requirements of this market since 1982

Securing nature's most gratifying prizes:

• Oleoresins and essential oils.
• Natural liquids and powders from herbal extracts
• Food supplements:
  Antioxidants and Phytoestrogens.
• Herbal therapy
• Casings and flavor extracts
• Operational services

It’s natural. It’s balanced. It’s ideal.

Igniting inner energy, Inspiring vivacity
It's our pleasure to make someone smile

The secret of a perfect remedy lies in the quantities
Finding the ideal amounts of each ingredient
Making it work together
Developing remarkable blends
Composing them to outfit a product

Building a healthy platform for life

Karmat Coating Industries

Karmat Coating Industries, The Micro Encapsulation Solutions Division, achieves leading breakthroughs in the food, vitamins, pharmaceuticals and nutraceuticals sectors since 1993

We aim to explore, discover and innovate:

Promoting micro encapsulation technologies
Enhancing targeted material delivery
Improving product design and efficiency
Blending functional ingredients
Creating a value for nature
Reaching the human potential

Nurturing Herbal extracts
Investigating natural assets
Enriching the lives of people

Leading humanity forward can start by redefining abilities, defeating challenges and focusing on vitality and well being.

Producing the Best Salt in the World at 424 Meters Below Sea Level.

424 Salt sells flavored Gourmet Salts.

Salt 424 was created by nature in the Dead Sea region, the lowest place on earth and one of the 10 wonders of the natural world.

The...Read more

Producing the Best Salt in the World at 424 Meters Below Sea Level.

424 Salt sells flavored Gourmet Salts.

Salt 424 was created by nature in the Dead Sea region, the lowest place on earth and one of the 10 wonders of the natural world.

The area is characterized by extreme heat and dry, very clean air, plenty of sunshine, and little precipitation.

This unique combination produces salt enriched with 21 natural minerals, in concentrations, 10 times higher than in regular salt, which translates to clean and superior nutritional values. It's the BEST salt in the world.

The Dead Sea area provides the world with many essential natural resources, such as Potassium, Bromine, and Magnesium, as well as the unique salt formed there over hundreds of thousands of years.

Residents of the area learned to use the salt for their seasoning and cooking needs, and especially for preserving food. Of course, it was used for trade as well. Throughout history, salt, and especially fine salt, was used as currency by merchants and was considered a valuable asset.

Salt is an ionic mineral compound that is essential for life. Its components, such as sodium chloride (NaCl), play an important role in the human body in the digestive system, the respiratory system, the nervous system, and in the regulation of fluids. Salt is as essential to the human body as water.

Salt 424 from the Dead Sea brings to your table all the qualities of the best salt in the world. It is collected in the traditional way, by hand, then dried by natural evaporation, and is certified as 100 percent natural for seasoning and cooking. With its deep taste, and the addition of unique flavors, it provides an exceptional gourmet experience.

We have 26 amazing food boosting flavored salts: spicy, mild, glamorous, smooth, organic and tasty..to name a few.

424 Salt is an Arab-Israeli venture; practicing cooperation and advancing a progressive vision for our region.

Dahab Herbs & spices was established in 1997 and manufactures some of the world’s best herb and spice relishes, based on 170 years old family recipes. In 1997 Noga and Noam Zahavi received their father’s...Read more

Dahab Herbs & spices was established in 1997 and manufactures some of the world’s best herb and spice relishes, based on 170 years old family recipes. In 1997 Noga and Noam Zahavi received their father’s blessing and went on to continue the 170 years old family tradition of making wonderful relishes, based on recipes handed down from father to son for 8 generations. 

A century and half ago, on the high mountains of Yemen, the Zahavi family grandmother, Miriam-Atika, began mixing several types of ground peppers with the local herbs and created wonderful blends to be used as spicy sauces for her food. At the time, gold trade was the main source of income for the Zahavi family. That was soon to change, however, as rumors of the Zahavi grandmother and her tasty and healthy spice blends began spreading far and wide, until they reached the ears of the king of Yemen - The Imam. After sampling the spice blends himself, he asked the grandmother to send them to the palace so that they would be added to his dishes.

The formulae and recipes for these special blends were handed down through the generations and were eventually brought to Israel by the Zahavi family.

Dahab produces several varieties of the herbs and spices relish known as “Skhug”: “Red”, “Hot Red” and “Green”. Dahab is based in Tel-Aviv and has over 45 years of experience in manufacturing this top quality spicy magic and placing it inside small jars.

Dahab always listens to its customers and their feedback and has, over the years, met nearly all customer needs. This has rewarded it with a market share of over 70% in Israel.

A Blossoming Cup of Art

Tea Shape upgrades tea drinking experience with exotic tea bulbs that blossom to a delicate flower, when hot water is pored over. The flower turns a teapot into a work of art, and brings tea back to the center of the attention...Read more

A Blossoming Cup of Art

Tea Shape upgrades tea drinking experience with exotic tea bulbs that blossom to a delicate flower, when hot water is pored over. The flower turns a teapot into a work of art, and brings tea back to the center of the attention on the table. The tradition of tea dates back to the 1stcentury China. Back then tea was viewed as a beverage of tasteful and sophisticated pleasure, and Tang dynasty was documented to strictly follow customs of tea ceremony. Since then, the custom has spread around the world, and tea became an integral part of daily life. If we thought for a moment, that the last word about tea has been said, we've been proven wrong. Tea Shape company upgrades the traditional teatime with green tea bulbs that blossom in a teapot. What started as a serendipitous discovery on a casual business trip has turned to a latest trend of entertaining during the winter. Tea Shape bulbs, surprise the guests with artistic blossom, while enjoying health benefits of fine green tea. 

The start-up from the East 

The blossoming Tea Shape bulbs were brought by Shmulik Sivan, a former hi-tech professional that discovered them by pure chance. Going on one of his many business trips to China, Shmulik was asked by a friend to look for an exotic tea bulb that unfurls to a flower. Sivan went on his business trip, and asked his colleagues in Fujian about the mysterious tea. They had not a clue, neither did Sivan. He started asking around and after considerable amount of effort, was turned to a local tea house. There he was handed two dry bulbs. He received the dry bulbs with respect, and amount of skepticism, and returned to Israel. After presenting the gift, he decided to check the mystery by himself. Shmulik took a glass out of a cabinet, put the bulb in, poured hot water, and was amazed by the sight of exotic blossom in his own kitchen. On the following trip to China, Sivan bought a whole box of bulbs. Back in Israel he sold the wonder to his co-workers and friends. Seeing their enthusiasm and joy, he decided to distribute the blossoming tea, and founded Tea Shape Company in Israel with cooperation of two investors.  Today Tea Shape is internationally successful, participating in exhibitions around the globe, and distributing to hundreds of selling points. Tea Shape products are especially popular in restaurants, coffee shops, hotels, spa centers and catering companies. "Exotic tea bulbs bring pleasure to the process of brewing and serving, while enjoying the delightful taste and the health benefits of green tea", says Shmulik Sivan. "More than one customer told me that flower unraveling, reminded them of National Geographic nature photos. With Tea Shape bulbs, the blossoming process takes just a few moments, and you don't have to travel far away to enjoy the sight each day over again." 

The Art of Zen 

Today Tea Shape offers a selection of bulbs made of green tea and jasmine in variety of blossoming styles: "Jasmine Rise", "Red Heart", "Cherry bud", "Bird of Paradise" and "Water Princess". The next vision is to surprise with variety of new tea flavors, but in the meanwhile, Tea Shape focuses on completing tea experience with selection of fine tea ware. The tea ware is made of fire resistant, transparent glass and enables to enjoy the sight of bulb unraveling in its magnificence. Here you will find a selection of teapots: traditional with bamboo or plastic made handles, classic square design, modern "Aladdin" design and even pumpkin teapot in a gentle rural style. Besides the teapot collection, Tea Shape offers unique teacups also made of fire resistant, transparent glass, allowing to recreate the magic in each cup separately. The teacups designed in variety of styles: Victorian, Classic and Cones. You can surprise not only your guests, but if you're invited over, your hosts, with amazing blossoming bulbs. The bulbs are available separately or in luxurious gift sets of tea ware and bulbs. All the products offered by Tea Shape are Kosher and approved by the Health Ministry.