Etya Shoham, the energetic owner of Finally-XXL Lingerie and Nightwear, wife and mother of five, founded her company three years ago and revolutionized the Israeli market. With Finally, Etya has put an end to the idea of boring and “only functional” lingerie and started producing in a size range of 0X to 7X. Her plus size collection was exactly corresponding to the expectations of her well endowed clients: fashionable and exclusive materials, flattering and sensual styles, out of the ordinary and most important, real plus sizes lingerie!
Etya has presented her collection with beautiful and full figured models, just as she wished to see her clients wearing plus size lingerie. Her impact has echoed through the media and contributed Finally’s popularity. The control of every step in production of Finally-lingerie is as important as using fabrics according to high European standards.