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Case Study + Pictures: Pre-Trade Show Intelligence & Business Development = Busy Booth20/04/15
Introduction: Silentium is the only provider of active noise reduction technology.
Silentium's Quiet Bubble™ technology is a spatial Active Noise Reduction solution introducing a personal quiet zone around the passenger's head.
Silentium is the only Quiet Bubble™ technology provider in the world
The system can be integrated within the headrest and/or seat to allow a quieter interior environment.
The core of the Quiet Bubble™ is Silentium's S-Cube™ controller, which can be used as standalone electronics or integrated into infotainment hardware, e.g. audio amplifier.
Silentium was planning to exhibit at The Aircraft Interiors Expo (April 14-16, 2015) which is the world's leading Aircraft Interiors show in Hamburg, Germany. With over 800 airline buyers, 500+ suppliers and over 13,800 attendees.
Skylimit and the IsraelExporter.com teams worked together on the pre-exhibition intelligence/research and reaching out to relevant professionals visiting the show.
Both teams had exactly one month to produce results.
Step 1: Understanding the Market:
In a nutshell:
In order to integrate this type of technology there are three types of players (i.e. target markets) involved
Research Process:
Once the research was completed the information was transferred to the Skylimit team.
In addition, the IsraelExporter team provided pre-show exposure for Silentium via LinkedIn targeting relevant professionals visiting the show.
From Research to Business Development
The Skylimit team reached out to the leads and was able to pre-schedule a nice number of meetings for Silentium at the Aircraft Interiors Expo.
Summary:
Moving Forward:
Silentium CEO Yossi Barath (left) and Chief Marketing Officer Yoel Naor with the Quiet-bubble seat. (Photo Credit: Austrian Avitation News)
Herzel Sharet of Skylimit attended the show with Silentium
The Quiet-bubble seat
Professionals interested in learning more about Silentium - can email: contact@israelexporter.com
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