Water bar with integrated media screen – for clever advertising
Watermedia presents a new business potential by combining a water bar with a digital interactive platform into a particularly effective means of advertising.
A water bar with integrated screen, shows promotion clips with each filling of a glass of water.
Precisely at the moment of truth: When the subconscious of the drinker is free to receive messages. The device counts the number of people that have been...
Read more Water bar with integrated media screen – for clever advertising
Watermedia presents a new business potential by combining a water bar with a digital interactive platform into a particularly effective means of advertising.
A water bar with integrated screen, shows promotion clips with each filling of a glass of water.
Precisely at the moment of truth: When the subconscious of the drinker is free to receive messages. The device counts the number of people that have been drinking and watching clips, matches messages to different audiences and provides detailed reports on the effectiveness of the advertising.
Advertisement point creating contact with captive audience
The Watermedia water bar promotes sales and branding in every waiting area, crowding or sales points. The device shows commercials to a captive audience during 20-30 seconds while pouring a glass of water and drinking it and simultaneously counts the number of people viewing the advertisement.
Viewing statistics are collected and present reliable information on the number of contact points with the advertising. This information enables advertising agencies and media companies to price the advertisement point of Watermedia and to efficiently sell advertisement.
The Beginning
Watermedia was conceived when we started looking from a different angle at the familiar market of water purifiers. The company team searched for a key element that would provide an added value beyond the standard filling of a glass with cold or hot purified water from some kind of designed and sophisticated device. The ideas rose when we observed, asked questions and searched for an innovation of significant value.
Fitness Rooms – An inspiration for product development
The concept evolved from watching the water bar or cooler in a fitness room. The cooler’s surrounding turned into the focus of attention for the gym’s visitors where flyers, advertisements and bulletin boards were presented. All wanted to interest the thirsty sportsmen and women and pass a message. This observation gave rise to a groundbreaking idea: Integrating a smart advertising medium as part of the water bar. A device which creates interaction with its users.