Whether it's online shopping, self service, online gaming or just information gathering, customers and organizations are interacting over the web on a daily basis. As web usage grows, organizations must be able to detect and react to critical business events signaling up-sell/cross-sell opportunities, potential customer desertion, customer service issues, potential fraud and more.
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Whether it's online shopping, self service, online gaming or just information gathering, customers and organizations are interacting over the web on a daily basis. As web usage grows, organizations must be able to detect and react to critical business events signaling up-sell/cross-sell opportunities, potential customer desertion, customer service issues, potential fraud and more.

The problem is that there is no simple, non-intrusive product that can detect relevant behavior within high transaction loads and react by sending actionable business events to sales, support or security teams in the organizations or by interacting with the user in real-time. Existing solutions were not designed to handle real-time business events and large-scale online systems cannot leverage the behavior of online users to improve bottom line.

The ActiveInsight software can detect and react to online behavior according to pre-defined patterns. It is based on an extreme transaction processing architecture, able to scale-out to handle high-throughput without affecting the application servers.

ActiveInsight will:

Detect user behavior using a behavioral pattern definition schema,

Correlate behavior with external data sources such as: customer profile list, community sites, geo-location services, etc',

Feed events, in real-time, to any Marketing/Sales/Support/BI application,

React to each customer accordingly (online proposal, human interaction, ...),

Since ActiveInsight is non intrusive, new patterns, events and feeds can be added quickly to support marketing campaigns, customer care initiatives, targeted sales or security goals., Based on proven components and standards our architecture is designed to support the high rates of online transactions. ActiveInsight can be quickly deployed in both a standalone deployment or alongside and complementing various analytical and CRM applications.