Our vision is to be recognised and respected as the world’s finest Tahini products.

Prince Tahina Ltd. was established in 1988 and is jointly owned by brothers Afif and IsaTannus. The company's manufacturing plant,utilizes innovative equipment and advanced technologies. It is the largest raw Tahini plantin the Middle East and spans an area of 5,500 square meters with a production output of more than 15,000 metric tons of raw Tahini a year.

Tahini product's excellent taste and the growing scope of activity are the company's key attributes. With extensive experience and a tradition of long-term experience in the production of Tahini, the company continuously updates and renews its products in keeping with the times, while focusing on natural and healthy nutritional aspects.

Prince Tahina – International success

Prince Tahina is a leading manufacturer of raw Tahini for the hummus industry both in Israel and overseas, and works in conjunction with leading companies worldwide. In 2010 approximately 40% of its output was designated to international markets. Globalization in the last decade and the rise in demand for healthier food products, are among the key factors driving increased demand for Prince Tahina products worldwide.

Strategy and marketing objectives

Prince Tahina operates in three key areas:

Industrial market – extensive operations with leading chilled salads manufacturers in adherence to strict standards and quality control.

Institutional market – Direct distribution & wholesalers.

Retail & PL market – Trading with the Leading Global Retailers.

Thanks to the strategy of increasing exports and entering new international markets, the company is currently active in the majority of developed markets worldwide