Case Study: Lageen Tuboplast Expanding in South Africa

Lageen Tuboplast Ltd is one of Israel's leading manufacturers of packaging solutions for the pharmaceutical & cosmetic industries. Lageen approached Skylimit (Skylimit.co.il) with a request to help them identify and connect with relevant distribution channels in South Africa.

The Skylimit and IsraelExporter.com teams worked together on this project.

Sklylimit is the ‘mother company’ of the IsraelExporter.com and they provide the ongoing, in-depth business development and sales for companies.

Background - 2013:
Lageen is currently exporting to over 30 markets around the world. Several years ago they opened up a local office in South Africa and began selling to several manufacturers in the country. Lageen saw great potential in the South African market and viewed the South African market as a gateway to other African markets. However activity was still slow in South Africa and the HQ in Israel was upset with the office operations in South Africa since they were not reaching expected sales targets.

Lageen approached Skylimit with a request to help them identify and connect with relevant distribution channels in South Africa. Lageen was planning on flying out to South Africa with the hopes to meet new distributors and create new partnerships. Skylimit brought on the IsraelExporter for this project to conduct the research of relevant distribution channels.

Work Process:
The IsraelExporter has been developing in-house technologies and methods that allow us to effectively research relevant distribution channels in any industry. After three weeks of in-depth market research we were able to come up with a list of 30 companies that looked relevant.
Together with Lageen we cut down the list to the 12 most relevant companies. We then identified the most relevant professionals to approach within these companies and their contact details.
After the research was completed the Skylimit team continued with the project and connected with these companies and successfully secured 8 meetings in March for Lageen.

2014:
Lageen recently returned from South Africa and contacted us to let us know that all 8 meetings were a hit! They will hopefully be returning to South Africa very soon to close some deals and continue moving forward in the South African market. In addition Lageen mentioned that all meetings allowed them to understand the South African market and it was a great learning experience that will allow them to effectively plan ongoing activities in South Africa.

Summary:

The IsraelExporter service is a very structered and result-oriented service. Our goal is to provide the most relevant information that will allow our companies to quickly move forward with the most relevant distribution/channels partners. 

When clients are interested in the ‘big picture’- the Skylimit team steps in to manage the entire ongoing business development and sales process.

The combination of the IsraelExporter with Skylimit provides a very powerful focused service for companies who are looking to export and sell more.

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