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Selling to Mom and Pop Shops29/01/15
A long time consumer product member of the IsraelExporter.com recently shared with us some interesting information.
For many years this company has, and still is selling in big-box retailers in several countries.
Sales were OK, but not as strong as they hoped for.
They were really looking for their big breakthrough which never really happened.
Last year they decided to change their approach and re-focus energies selling to small mom and pop shops.... within a few months sales exploded.
A few things they discovered:
Getting Started: This company first needed to come up with a strategy on how to approach the small Mom and Pop shops.
The challenges of selling to a Mom and Pop shop:
Overcoming the challenges: 1) The company hired a top notch sales rep who knows the market. 2) This company decided that instead of just showing up with the products at the shop and asking the shop owner if he/she would be interested. They designed a point-of-sale display and offered each shop owner a great deal: "If you take on our products you won't have to worry about creating new shelf space...you'll get this nice looking point-of-sale display for free." 3) When ever they approach a new potential shop owner - they simply show pictures of other shops carrying their products
Summary: Above all: you must have a professional on ground in the market who intimately knows the market.
BTW: Skylimit (parent company of the IsraelExporter.com) has a satellite office with a real professional on ground in the Netherlands - companies interested in the Netherlands market, can email us at: contact@israelexporter.com
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Interview with Harel Wiesel, Co-Founder & CEO of FOX22/01/15
Everywhere you go around Israel, you are likely to meet people wearing Fox clothes.
The FOX chain has approximately 140 stores in Israel and over 268 points of sales in 15 countries worldwide.
In addition, the FOX group has developed retail operations for additional leading brands - such as:
Last week we had the pleasure of interviewing Harel Weisel - Co-Founder & CEO of Fox Wizel Ltd - to learn more about the various transformative changes in the clothing industry.
As a global retailer and distributor of private label apparel products for men, women and children, what do you think are the major factors that will drive changes in the clothing industry worldwide?
The major factors which will drive changes in the clothing industry are:
The Fox Group is now an exclusive franchise for leading brands in the US, UK and Europe. How do you look at the prospects of expanding your business to Asia and Middle-Eastern countries? What are the reasons?
Fox Group is a franchise for apparel brands from the US and Australia as well as a leading manufacturer of its own garment brand ‘FOX’. We intend to add more franchisees with real time concrete knowledge of the retail arena in the countries apart from those we are in. We are already operating our stores in places such as the Philippines, Thailand, Singapore, India, etc.
Emerging technologies are changing the entire supply chain in both subtle and transformative ways. What further developments do you foresee in the apparel supply chain in the next few years?
I think, clothing brands around the world will try to diversify their supply sources and they will also try to cut the lead time of the supply chain. At the same time, apparel makers will try to be more flexible with the production in order to provide fast as well as quality solutions to the buyers and to deliver emerging trends in shorten time to market.
With continuing potential for labor disruptions at the ports, disruptions from natural calamities and other factors, how important is contingency planning within the supply chain operation? What are the keys to an effective contingency plan?
We are managers but not prophets :( so what we can do is narrow the proportion of relying on one single source, both in production and transportation. For instance, we can try to have more ports in the country of origin; we can also try airways and roadways.
While consumers have come to expect a seamless experience across all channels, delivering on that promise can be very complex. What are the keys to overcome such challenges and be successful?
From our experience, this seamless trend is more visible in innerwear and sportswear segments. These segments are very small in our business. We have not seen it yet in the high-end and casual fashion segments, that's where we are mainly focusing our business.
How do you see bricks and mortar stores competing with e-commerce and m-commerce companies coming in? Is it viable in textile and garment sector?
I’m not an expert in internet business but it seems that the garment business has a long way to go as it is still in the single digit market share. The main reason is that customers still want to feel the fabric and to try it on prior to the purchase.
Let me ask you this, the global travel retail sector is expected to reach US$ 60 billion by 2015. What do you think is the share of garment shops in international airports and on-board shopping in flights)?
The airport business is in a loop, on one hand they have massive consumer traffic, on the other hand imaginary rent, so only high-end apparel businesses with a very high gross margin can sell there and the sales are not high.
Countries like China are now in a transition stage and are moving to high-end apparel manufacturing. How will this impact the current production and marketing of high-end apparel segment?
From our experience, even after ten years, China will still remain the major garment sourcing destination of the developed and developing countries.
Can you let us know about the increase in demand for organic cotton garments globally?
This trend is rapidly growing in countries like Japan and Australia and rest of the world is sharing only a fraction of market share in organic cotton garments.
Being a global firm, what would be your message for companies’ aspiring to become truly global?
First of all, if you would like to play in the global market you must conduct an ’open business environment’ both in your company and outside of it.
Finally, to be successful in today’s world, a company must have their finger on the pulse of the marketplace. Is there any technique for this?
There is no one technique for feeling the market pulse, However if you have the following - you'll be on the right track:
These ingredients with a systematic work environment will provide you with the secret formula to getting where you want to be.
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The Rafael's granola product line includes the following: Salad topping mixes, breakfast cereals, and healthy energy bars.
Calling EU Food Distributors! Relevant professionals can email me at: yaki@rafaels.co.il
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EdenShield - A New Direction in Crop Protection20/01/15
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Now Meet Edenshield
Edenshield CEO Yaniv Kitron Presenting Edenshield
The Need:
Conventional chemical pesticides are ineffective, as these insects quickly develop resistance — even within a single growing season — and a number are no longer commercially available due to their toxicity. Products that remain in the market cannot be used during the critical preharvest period.
Natural, Nontoxic, Odor Masking Insect Control Solutions
The Edenshield Product Line
EdenShield NET:
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EdenShield Direct:
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Breezy's platform technology introduces hard, evenly dispersed microcapsules into a sugar-free confectionery base. The proprietary microcapsules are filled with safe, all-natural active agents. Specific agents are selected to provide the optimal effect for each of a range of applications.
The hard micro-capsules assist in gently scraping the tongue to remove the food particles and bacteria that cause bad odor. The lollipop format facilitates scraping around and at the back of the tongue – a prime area for bacteria build up – with significantly less gag reflex. As the micro-capsules dissolve in the mouth, they release the active ingredients which continue to act against the bacteria – for a long-lasting effect of up to six hours.
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Visiting the AACS show in New Orleans?
Pollogen will be showcasing VoluDerm, the latest micro-needle RF technology providing the most effective dermal volumizing and scar revision without pain, bleeding and non downtime!
Stop by the Pollogen booth #308 or come to the following sessions:
Wednesday January 14
Thursday January 15
Professionals interested in scheduling a meeting with Pollogen at the show - can email: sharon_d@pollogen.com
Pollogen Legend Pollogen LEGEND™ is an advanced medical aesthetic system incorporating the leading industry technologies - VoluDermTM HE, a micro-needle RF technology, TriLipo® using non-invasive RF energy and Dynamic Muscle Activation. The combination of these technologies provides effective dermal volumizing, skin tightening and body sculpting.
VoluDerm HE technology uses fine micro-pins and RF for exceptional dermal volume enhancement of facial skin and other delicate areas such as hands and décolleté. Treatment with the Pollogen LEGEND device is effective and fast with minimal discomfort. It is suitable for all skin types and colors and carried out in a simple 'walk-in walk-out' treatment with no downtime.
Picture of the Pollogen Legend
VoluDerm Video
Clinically Proven
About
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Case Study: Lageen Tuboplast Expanding in South Africa Innovative & Easy Water Storage Hookup for Vehicles07/01/15
Current 4WD water-storage solutions are mostly based on rigid tanks.
Collapsible (Flexible) water bladders supposedly solve part of the problem and therefore were already introduced to the market but still suffer from several deficiencies like:
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-Always fresh and tasty water – the JerryFlex replaceable food-graded insert.
Materials and Specifications: Outer Layer: PES 1100 Dtx (PES 1000Den).
Picture of the JerryFlex
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Case Study: Lageen Tuboplast Expanding in South Africa Tulip Winery - The Story of Wine That Loves People06/01/15
As a freshman in College back in 2003, Roy Yitzhaki had three goals:
Within one year Roy Yitzhaki succeeded in all three of these goals.
Today:
Giving Back to the Community:
Tulip proudly employs members from this village, which have become an integral part of Tulip's family.
See The Tulip Winery video here!
Moving Forward:
Relevant professionals can email us at: contact@israelexporter.com
The Tulip Winery Team (part of the team)
The Tulip Wines
Another shipment going out!
The Tulip Winery Visitors Center
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