Case Study: The Trendlines Group & The IsraelExporter.com

23/07/15

Introduction:

 

The Trendlines Group is Israel’s leading seed-stage investor, investing principally through its platform of Israeli government-licensed business accelerators. The Trendlines Group establishes, invests in, and develops innovation-based medical and agritech businesses to improve the human condition.

 

The IsraelExporter.com (Since 2008) is a hyper-focused service/program for Israeli export companies seeking to enter new markets. We work with companies across all industries. Our ultimate goal within the program is to provide accurate information on the most relevant channel partners (+contact details of relevant managers within those channels) for our companies. (the IsraelExporter.com is a program within Skylimit.co.il)

 

On Tuesday we had the opportunity to present the IsraelExporter.com service/program to several portfolio companies of the Trendlines Group.

 

Over the years we've provided some nice value for two Trendlines companies: Breezy and Edenshield.

 

Breezylike, established in 2008, has developed a unique product aimed at combating halitosis, utilizing a user friendly sugarless lollipop

 

Edenshield, established in 2012, has developed a nontoxic insect control system for greenhouse crops

 

In our presentations, we showed what we did and what these companies received.

 

(Breezy and Edenshield both recommended the IsraelExporter.com to Trendlines)

 

Leaving the Incubator & Entering the Market:

 

Companies leaving incubators cannot waste time, they must be super focused on activities that will lead to generating revenue.

 

Generating revenue is the name of the game.

 

Generating revenue begins with starting conversations with the most relevant people in the company's target

market.

 

Creating conversations, sales and generating revenue can only happen when there is accuracy in the channel partner research.

 

No company can afford to waste time dealing with irrelevant people.

 

The Solution:

 

Accuracy in B2B Channel Partner Research

 

What makes our program unique?

1- Our B2B channel partner research that we provide for our companies is very accurate.
2- Our program is very structured
3- Our service is cost effective

 

Matchmaker! Matchmaker! Make me a match! Find me a find! Catch me a catch!

 

Remember that song from Fiddler on the Roof?

 

All Chava is looking for is one good guy.

 

On some levels, B2B lead generation is really all about connecting with a few good relevant people in each market to get the ball rolling. When the research is accurate and the companies have a great sales, biz dev team in place - a match is bound to happen.

 

Work Process:

 

With both companies (Breezy & Edenshield) we work according to the following process:

 

In a Nutshell!

  1. Defining target markets
  2. Defining and understanding the competitors in those markets: what they are doing, who they are selling to (dealers, distributors, etc..)
  3. In-depth research of the most relevant 'players' in those markets 
  4. Research of the most relevant managers + personal contact details.
  5. LinkedIn outreach that will increase product awareness

All research information, contacts and leads are then sent to the companies. (usually they get updated every few days )

 

Summary:

B2B channel partner research can often become complex and time consuming, and that's why we invest a great deal of time and money in developing our tools, methodologies, service and program. These efforts allow us to provide accurate information for companies on the IsraelExporter.com and lead the B2B research, marketing and lead generation industry.
It was great to have the opportunity to introduce the IsraelExporter.com service/program to the portfolio companies of the Trendlines Group.

 

Pictures from our meeting with Trendlines!

 

 

 

 

 

 

 

 

Click to Read More Articles:

 

Aerotel's NEW MOBILE HeartView ECG DEVICE is Now CE Certified


Video: DermaSense - Unique Triple Active Mesotherapy

 

Picture of the Day: Hadiklaim Dates Are Very Popular During Ramadan

 

Pictures! Duma Optronics at the Laser World of Photonics 2015

 

Tal Azulay Jewelry - Jewelry Design Using State of the Art Technology
 

Ireland's Welfare Minister Visits Tulip Winery
 

Meet Soflex Contact Lenses at the EuroK Congress in Budapest

 

Meeting Our Strategic Partners in Taiwan

Pictures - GIGI Cosmetics in Action

 

Picture of the Day: Five Containers Leaving Sapir Plastics to Destinations Around the World

 

Meet Savyon Diagnostics at the AACC in Atlanta

 

Pictures - RB Doors Special Event for The Local Partners in Israel

 

Video: Aerotel's 'Medi-CliniQ' in Action - Innovation in Telemedicine & Telecare Solutions

 

The IsraelExporter.com Meets Italy

 

Meet Edenshield in the UK

 

RB Doors Wins The Superbrands Award

 

Find us on:

News
2019 (2)
July (1)
June (1)
2018 (7)
June (3)
2017 (36)
August (3)
July (1)
June (2)
May (4)
April (1)
March (6)
2016 (116)
August (6)
July (9)
June (14)
May (11)
April (11)
March (16)
2015 (140)
October (12)
August (12)
July (14)
June (12)
May (12)
April (11)
March (13)
January (12)
2014 (56)
October (14)
August (1)
Entering the Scandinavian Market with Skylimit
Foodtech Exhibition- Greece
Polish Companies Interested in the Israeli Market
Skylimit Workshop Pictures: Choosing the Right Markets in 2019
EZRaider - The Latest Innovation in Electrical Mobility Vehicles
ScanMarker Air - The Best Digital Highlighter
The Distributors of Your Competitors
How to Penetrate the USA Dental Market
Dental Manufacturers, New Markets & Dental Tourism
Product of the Week 3- RTS Water Ways Ltd
© All rights reserved to IsraelExporter