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Case Study: Content vs. Pictures in B2B Marketing ...and the WINNER is28/10/15
(Article originally published on LinkedIn by our Director of Marketing Hillel Porath) -
We are always running B2B lead generation campaigns for Israeli export companies.
Therefore I can only speak from my personal experience working with many companies across many different industries.
When it's time to launch a B2B lead generation campaign - Companies will often insist on promoting case studies (or what ever content exists).
However, I've been finding that when I promote a simple picture - that 'simple picture' is usually worth a thousand case studies.
Even in the most complicated industries.
(I'll promote a simple picture with very little content.)
What is a simple picture?
Here are a few samples of simple pictures that I've been using:
(Title begins with) "Picture of"
Break the ice right away. Show off your products in action and give your target market a reason to read your content.
Click to Read More Articles:
Photo Essay – Ofertex: Israel’s Trash-to-Treasure Company
Picture: Meeting with an Agricultural Mission from Kenya
Video: 'Spider' Advanced Water Deployment System - Developed by EZpack
Meet MDC Medical at the Compamed 2015 Show in Germany
Pictures - Servision at the Seecat Exhibition in Tokyo
Pictures: The Knitting Technology at the Ofertex Factory
Pictures! Just Eye Fashion at Silmo 2015 Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion
Case Study: Business Development in Brazil
Meet Servision at the Seecat Exhibition in Tokyo
GIGI Cosmetics - Booth Information - Cosmoprof Asia 2015
Duma Optronics is Now ISO 9001:2008 Certified
Pictures: Herzel's Trip - Introducing Silentium's Noise Reduction Technology in the Brazilian Market
New RB Doors Showroom in Australia
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