Case Study: Content vs. Pictures in B2B Marketing ...and the WINNER is


(Article originally published on LinkedIn by our Director of Marketing Hillel Porath) - 



We are always running B2B lead generation campaigns for Israeli export companies. 


Therefore I can only speak from my personal experience working with many companies across many different industries.


When it's time to launch a B2B lead generation campaign - Companies will often insist on promoting case studies (or what ever content exists).


However, I've been finding that when I promote a simple picture - that 'simple picture' is usually worth a thousand case studies.


Even in the most complicated industries.


(I'll promote a simple picture with very little content.)


What is a simple picture?


Here are a few samples of simple pictures that I've been using:


(Title begins with) "Picture of"

  • "....Dr. Joe from Nashville Using Our Device in his Clinic"
  • "....Our Products on the Shelves of TJ Max"
  • "....of our surveillance cameras being installed around JFK Airport" 

Break the ice right away. Show off your products in action and give your target market a reason to read your content. 



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Pictures - Servision at the Seecat Exhibition in Tokyo


Pictures: The Knitting Technology at the Ofertex Factory 


Pictures! Just Eye Fashion at Silmo 2015

Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion 


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Case Study: Business Development in Brazil


Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse

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GIGI Cosmetics - Booth Information - Cosmoprof Asia 2015


Duma Optronics is Now ISO 9001:2008 Certified


Pictures: Herzel's Trip - Introducing Silentium's Noise Reduction Technology in the Brazilian Market


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