|
LinkedIn Almighty - for the B2B Industry31/03/16
(by Hillel Porath - Director of Marketing - IsraelExporter.com & Skylimit)
For many marketing/biz dev/sales professionals LinkedIn falls under the category of 'respect & suspect'
They know it's important, they see everyone they know on it....but they have no clue how to actually use it for their own business/company, how to integrate LinkedIn into their marketing and business development efforts.
I often hear things like (usually on weekly basis!):
For over 7 years we've been using LinkedIn for Israeli companies.
Over the years we have helped many many companies establish powerful connections that resulted in sales of millions of dollars.
When we first got started using LinkedIn, we showed up every once in a while, posted a few articles here and there, connected.... but we weren't exactly sure how it could help our clients.
When did things change?
Around five years ago we began focusing our efforts on improving our research skills. This means:
Improving our B2B channel partner research, improving our competitive research, improving our research capabilities in multiple languages and improving our ability to provide value for any industry (from medical devices to agriculture to security doors)
Inbound marketing methods can bring in a boat load of leads, but the tragedy is that for many manufacturers and companies a great deal of those leads are not relevant. We find that companies prefer speaking to 15-20 relevant, pre-researched, accurate contacts every month.
It's very simple: accuracy in research = leads to more sales!
Where does LinkedIn come in?
At the end of the research process.
In a nutshell the process should look like this:
LinkedIn is actually a very simple tool - the main part here is accuracy in the research process, and how to do it is a whole other story....
LinkedIn Almighty!
Contact us to learn about our "LinkedIn & How To Generate Leads" Seminar - contact@israelexporter.com
Click Below to Read More Articles:
Company Spotlight: Servision - Pioneers in Mobile Video Solutions
Video: Sight Diagnostics Revolutionizes Malaria Diagnostics Probably The Most Amazing Kickstarter Project for LEGO Lovers
Ofertex Sets its Goals on the Retail Market
Company Spotlight: Meet Magma Magnetic Technologies
Welcome to Israel! - GIGI Beauticians from Uzbekistan
Tech360 Launches an All New Personal Patrolman Tracker
Case Study: Active Noise Control Reduction in Range Hoods
Company Spotlight! Gigi Cosmetic Laboratories
The Spider! - "Drop & Go" - Advanced Water Deployment System
Meeting With a Business Delegation from Nigeria
Video: The AG CUFFILL Solution - Accurate Cuff Pressure Control Made Easy סרטוני לקוחות מספרים - סקיילימיט מתמחים בפיתוח עסקי עבור לקוחות ויצואנים ישראלים
Pictures: Transportation of EZpack's Large Water Bladders to Remote Areas
Case Study: How We Help Israeli Exporters to Enter New Markets
Hospitech Has Received the FDA's 510(k) Approval
Coming Soon - GIGI's MesoActive Clinical Skincare Line
Pictures: Ofertex at Ambiente 2016
CelloTrack Nano - NOW There’s a Better Way to Track your Cargo
GIGI Cosmetics is Starting 2016 with a BANG in Bulgaria
Magma Magnetic Technologies Opens UK Sales Office
FLC - Flower Exporters - By Air - Seven Things You Need to Know
|
News Webinar: Direction & Opportunities: East Africa" Israel is One of the Leading Countries With Innovative Solutions To COVID-19 Supporting Israeli Manufacturers & Companies During These Challenging Times Viral Outbreaks & Quarantining a City Israeli exports reach a record $114 billion in 2019 SkySaver - The Ultimate Rescue Solution from Tower Cranes Dr. Kleein Cosmetics Available Now in Indonesia Entering the Scandinavian Market with Skylimit Foodtech Exhibition- Greece Polish Companies Interested in the Israeli Market |
© All rights reserved to IsraelExporter |