The Best Way for Manufacturers to Penetrate New Markets
(Hillel Porath, Director of Marketing at Skylimit & IsraelExporter.com) Today, more than ever before manufacturers are finding themselves surrounded and confused by a whole new world of marketing concepts that didn't exist two or three or four years ago.
This confusion often leads to poor decisions that waste both valuable time and money.
I agree that these new and developing concepts (inbound, retargeting, tweeting etc..) are important and they do have a place (not always) in a company's marketing activities.
However, we must not confuse ourselves between activities and results.
Manufacturers must focus on result oriented activities.
(I highly recommend reading this article Death of The Cold Call - The Plague Affecting Millions of Sales Organizations )
So... whats the best way for manufacturers to penetrate a new market?
For years here at Skylimit we've been following the ultimate 4 step result oriented action plan for our companies:
Rule #1: If the channel partner/distributor research is accurate - you can avoid hours of dealing with irrelevant leads.
Rule #2: People do business with people. That rule has not changed. Companies cannot avoid real human conversations and interaction.
Manufacturers interested in penetrating new markets - can email at: email@example.com
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