The Best Way for Manufacturers to Penetrate New Markets

07/07/16

(Hillel Porath, Director of Marketing at Skylimit & IsraelExporter.com) Today, more than ever before manufacturers are finding themselves surrounded and confused by a whole new world of marketing concepts that didn't exist two or three or four years ago.

 

This confusion often leads to poor decisions that waste both valuable time and money.

 

I agree that these new and developing concepts (inbound, retargeting, tweeting etc..) are important and they do have a place (not always) in a company's marketing activities.

 

However, we must not confuse ourselves between activities and results.

 

Manufacturers must focus on result oriented activities.

 

(I highly recommend reading this article Death of The Cold Call - The Plague Affecting Millions of Sales Organizations )

 

So... whats the best way for manufacturers to penetrate a new market?

 

For years here at Skylimit we've been following the ultimate 4 step result oriented action plan for our companies:

  1. Accurate research of distributors and channel partners in the target market
  2. Connecting with them via LinkedIn
  3. Outreach: phone calls and emails
  4. Follow up - process

It works.

 

Rule #1: If the channel partner/distributor research is accurate - you can avoid hours of dealing with irrelevant leads.

 

Rule #2: People do business with people. That rule has not changed. Companies cannot avoid real human conversations and interaction.

 

Manufacturers interested in penetrating new markets - can email at: hillel@skylimit.co.il 

 

 

 

 

:Click Below to Read More Articles

 

 

Entering the Spanish and Latin American Markets

 

Servisions Live Video Monitoring Solution is Now Fully Integrated with Mobileye’s Collision Avoidance Technology

 

Israeli Video Security Companies

 

RB Doors - Visiting New York - July 2016

 

When a City Declares State of Emergency Due to Contaminated Water

 

Mesotherapy: an Internationally Growing Aesthetic Treatment

 

Israel is Keeping the World's Teeth Healthy, Shiny and Beautiful

 

Company Spotlight: HIKARI Laboratories

 

GIGI Cosmetics - Opening a New Market in Poland

 

Sight Diagnostics in UNITAID's 2016 Malaria Diagnostics Technology and Market Landscape Report

 

תמונות מהכנס היצואנים השני של חברת סקיילימיט

 

Case Study: RB Doors Installations in Australia

 

Desert Daughter - A Unique Line of Authentic Bedouin Cosmetics

 

The PLMA Preliminary Buyers List - a Powerful Resource of Potential B2B Leads for Consumer Product Companies

 

Ofertex at the PLMA 2016 Show in Amsterdam

 

The Locking Products Division at RB Doors

 

Entering New Markets & Increasing Sales - Conference

 

Distributors and Buyers Visiting the PLMA Show in Amsterdam

 

Pictures: GIGI Cosmetics in Hungary

 

EZpack's Water Supply Solution for Fire Trucks at the Front Line

 

Israel Homeland Security & Aerospace - SerVision part of the Delegation to the U.S East Coast

 

PLMA 2016 in Amsterdam

 

BD Collaborates with Sight Diagnostics to Introduce Parasight Malaria Detection Device in India

 

Meet Ofertex at PLMA International Amsterdam 2016

 

Video: Sight Diagnostics featured in World Malaria Day 25.4.2016 Coverage

 

New Release From EZpack: The 'FlexCon 24' - a 24 CBM Water Storage Kit for 20’ Container

 

Israeli Companies Seeking Distributors in Overseas Markets - Updated List

 

Chinese Entrepreneur Explores Partnering Up with Israeli Tech Company in the Home Improvement Market

 

Pictures: RB Doors Launches an All New Series of Technologically Advanced & Attractive Interior Doors

 

Soda Stream Chooses Skylimit to Help Them Expand and Enter New Markets

 

Two Servision Success Stories in the UK

 

Pictures: Cellocator at SITL 2016

 

EZPack's Portable Water Storage & Distribution System For Refugee Camps

 

Meet DPL at PLMA

 

Helping Israeli Companies Enter the Italian Market

 

LinkedIn Almighty - for the B2B Industry

 

Company Spotlight: Servision - Pioneers in Mobile Video Solutions

 

 

Find us on:

News
2017 (17)
May (4)
April (1)
March (6)
2016 (116)
August (6)
July (9)
June (14)
May (11)
April (11)
March (16)
2015 (140)
October (12)
August (12)
July (14)
June (12)
May (12)
April (11)
March (13)
January (12)
2014 (56)
October (14)
August (1)
Developing Distribution Channels in Chile
Pre-Exhibition Meeting Scheduling at the IDS 2017 Dental Show in Germany
Hillel Porath Speaking at the Teldan Info Conference in Tel Aviv
Meeting with the Israeli Ambassador in Vietnam
DPL Will be Launching an all New Medical Grade Wipe line at PLMA in Amsterdam
New Aquaculture Category on the IsraelExporter.com
New Livestock & Poultry Category on the IsraelExporter.com
Pictures: Foodexpo in Greece
Moshe Sharet - Director of IsraelExporter.com & Skylimit at the IDS Show in Germany
Visiting Israel? Make the Most out of Your Next Business Trip
© All rights reserved to IsraelExporter