Case Study: Finding the Right Market & Increasing Sales
We work with a company that manufacturers various mobile water supply solutions for the emergency, agriculture, military and outdoor markets.
After several successful projects in the African and Asian emergency markets - This company approached us and expressed interest in focusing on the USA emergency market.
Over the last year we've been helping this company identify and develop distribution/sales channels in the US.
Our goal was to focus on the following obvious channels that need/use mobile water supply solutions :
We researched and developed many contacts within these categories however it became pretty clear that the sales process was not going to be easy.
Every so often when you're deep in the research you'll discover an overlooked market....and that's when we discovered the 'prepper market'.
Preppers (aka doomsday preppers) are always in a survival mindset and are actively preparing for emergencies.
It's estimated there are three million Preppers in the U.S. alone! and the number is rising.
From eCommerce to retail stores - the prep industry is a multi million dollar industry.
To make a long story short - we were able to help this company develop a sales channel within the prep market.
In order to increase sales - explore all relevant channels!
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