This information is relevant for companies across all industries seeking to enter new markets:
(there are many great ways to enter a new market...this is one of them!)
Time and again we see these new market entry success stories with our clients.
These success stories usually follow a very specific pattern:
Step 1: Research the most relevant distributors/dealers/channel partners
Step 2: Research the contact details of the relevant managers within the companies found in step 1.
Step 3: Outreach to those contacts --> in their language!
Step 3 - Critical!
The language barrier can be a huge stumbling block for companies seeking to enter new markets.
Companies could have great products and technologies but when the communication between the company and potential channel partner is lousy....this can kill the deal.
One of the main challenges companies face is finding a professional that speaks a specific language and has a deep understanding of the mentality and culture of that market.
In order to solve this problem for companies - Skylimit (IsraelExporter.com mother company!) has been focusing efforts on creating an international team of professionals who can fill in the missing link for companies.
The Skylimit Biz Dev Sales Professionals are fluent in the following languages: Arabic, German, Portuguese, Italian, Polish, Russian, Czech and Spanish.